ethos

We believe in keeping it simple, staying healthy and doing the right thing by the planet.

Our CEO and Founder, Adil Bux was part of the team that created WelleCo in 2013, as well as high-quality mineral sun protection brands INVISIBLE ZINC and Z01. Joined by Chief Food Technologist, Dr Michael Hauck - who holds a PhD in Food Science and has worked in the food industry for over 30 years. Dr Hauck leads a dedicated team to ensure our blends use ingredients that work synergistically to optimise nutrition by emphasizing bioavailability.

Our blends are formulated to work with paleo, keto, fasting and/or vegan diets. nuut is complex nutrition made simple; proper nourishment, derived from whole foods, made specially to work with today’s most popular evidence-based diets. We’re here to make it simple… We’re planet-friendly; we believe in natural ingredients and sustainable practice. We believe in making healthy, convenient choices. So we’ll be there in your purse, pocket, or desktop drawer when you need us, to help you stay on-track, and to take the hassle out of staying healthy.

We’re planet-friendly; we believe in natural ingredients and sustainable practice.

We believe in making healthy, convenient choices.


Provenance matters. We choose ethically sourced ingredients, organic where possible, and GMO free.


Convenience matters. We love food. Real, nourishing, food... but we know you don't always have the time.


Flavour matters. We use delicious natural flavours found in nature to make all our blends taste great.


The planet matters. We choose plant-based ingredients, and compostable, truly recyclable packaging.


Facts matter. We believe in an evidence-based approach to nutrition and wellness.


You matter. Everyone is different, and wellness isn’t one-size-fits-all. We believe in doing what works for you.